WWF Advertising

Crafting a campaign to raise awareness and support for Hawksbill Turtles, Sunda Tigers, and Black Rhinos, I aimed to evoke empathy, urgency, and a call to action for wildlife conservation through emotive imagery and persuasive messaging, urging support for WWF.
Informed by thorough research into the threats facing these species, the cam- paign effectively communicated the need for immediate action to protect their habitats and ensure their survival. By partnering with WWF, it provided a direct avenue for viewers to contribute, driving real-world impact in the fight to save these iconic species from extinction.