Sole Perfume
Introduction
Solé is a perfume brand that celebrates the natural beauty and wonder of the changing seasons. Our fragrances are expertly crafted to capture the essence of each season, from the fresh vitality of spring, to the sultry warmth of sum- mer, the earthy richness of fall, and the pure serenity of winter. Our focus on affordable luxury and high-quality ingredients ensures that each scent is a unique and exquisite sensory experience, inviting customers to elevate their senses and immerse themselves in the transformative power of fragrance.
Mission Statement
“Embrace the power of transformation with our four seasonal fragrances. Unlock your inner potential with scents that inspire and elevate your unique essence”
Icon Systems
The icon system for Solè will include a series of colors that represent each of the four seasons.
The Four Seasons: This Solè logo with a orange color palette is the icon for collection as a whole.
Spring: The Solè logo with a green color palette. Summer: The Solè logo with a yellow color palette. Autumn: The Solè logo with a red, burgundy color palette.
Winter: The Solè logo with a blue, purple color palette.
Typography
Mrs Eaves OT and Rhythm are both elegant and sophis- ticated font choices that are a good fit for Solè. Mrs Eaves OT is a modern serif typeface that combines clas- sic proportions with contemporary design, Rhythm is a unique display font that features bold, flowing letter- forms. Together, these fonts convey the brand’s sense of refinement and creativity, while also being versatile enough to use across a variety of applications. When using these fonts, it’s important to ensure that they are used consistently and in a way that reflects the brand’s overall aesthetic and messaging. Rhythm is the font placed in the center of the Solè sun, and Mr Eaves OT is the font for the text that is on both the top and bottom of the Solè sun.
Brand Caracter
Solè is confident, yet approachable, radiating a sense of luxury and indulgence without being pretentious. The brand values quality, craftsmanship, and creativity, and strives to inspire its customers to embrace their inner magic and explore new realms of their identity through scent.
Logo Standards
The Solè logo needs to be an apropriate size to ensure that it is clear and legible. Eau de parfum Eau de pa It is important to use the appropriate colors for the corrisponding seasons. The Solè logo should be recognizable and distinctive, with a design that reflects the brand’s values and personality. The logo our season collection la primavera is also to be made in formats where it is versatile, so that it can be used across a variety of marketing materials and plat- forms, including social media, print, and packaging. It should be consistent in its use of typography, colors, and imagery, to ensure that it creates a cohesive and unified brand identity. It is important to never create a Solè logo without the proper formatted “è”.