Capitan’s Barbecue

I approached Capitan’s Barbecue’s design to embody their commitment to quality and a warm, family-friendly atmosphere. The goal was to emphasize their reputation as the top barbecue
spot in Saint Johns County, highlighting their affordability, fresh ingredients, and scenic dining. Through research, I developed a visual identity that captures their authenticity, including a logo and color palette reflecting their casual vibe. The final branding effectively communicates their values and offerings, showcasing their delicious menu and inviting ambiance to their target audi- ence.